Five Reasons Social Media Is Important for SEO

What does social media have to in relation to SEO? MWI receives this information a lot from clients who are prospective or current. Social media is a rapidly growing marketing channel that most businesses have only begun taking advantage of in the past couple of years, yet it’s essential to utilize it particularly if you’re investing efforts in search engine optimization. Although the benefits of social media may not seem immediately apparent, they’re vital for SEO support. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. Social engagements occur when people comment, like or share tweets about an article. The more social engagements a piece of content has, the more social signals it will bring to your site. Search engines look at these social signals, and use it as an indicator of quality when ranking the content. This is a way for search engines to know the most popular content and what their algorithm deems top-quality. A piece of content could be quickly indexed if it’s receiving a lot of social interaction.

2.) Link Building

It’s past the moment when you could simply make a request for hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm SEOs must build links the traditional way to create quality content that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your content, if you ask them directly, [] which would be considered “unnatural”? Social media is the way to go. Social media allows you to present your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. People who connect your content to their networks and increase the reach of your content.

3.) Content Amplification

You can make all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. Social media can help you connect with new audiences through your content. If you share your content, your followers will also share it with their following in the event that they find it helpful. They will also recommend your content to their followers, which will increase your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness and can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media aids in building an image for your business and also boosts the content you publish. Google calls this co-citation. These co-citations are built by using social media to boost Google’s trust and assist with branded searches.

5.) Social Indexing

Search engines have been indexing social media profiles for some time now which means that they appear on the search results pages. This allows your business to appear in search results for brand-related queries, which aren’t exclusive to your site. This gets better. Individual Tweets from Twitter were previously indexed and appeared in search results, too which gave another means to get your content noticed in the search results. That was only temporary for a couple of months until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.