What does social media have to have to do with SEO? MWI receives the information frequently from current and prospective clients. Social media is a fast expanding marketing channel that many companies have only started taking advantage of in the last few years, but it’s very important to leverage particularly if you’re investing resources into SEO. While the advantages of social media may not be immediately apparent, they are essential for SEO support. There are many reasons to consider social media as a part of your strategy for online, here are 5 reasons it’s important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some years now. When people tweet, like, comment or share the content they like that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals you send to your site. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating the content that people consider useful and what their algorithm decides is top-quality. A piece of content can be quickly indexed when it’s getting a lot of social interaction.
2.) Link Building
It is long past the time that you could get links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write high-quality content that is relevant. But how do you reach websites willing to link to your site if you ask them directly, which is an “unnatural” practice for building links? Social media is the answer. Social media enables you to place your content in front of relevant audiences that may be convinced to link to it when it’s worthy of linking to. People who promote your content to others and increase your reach.
3.) Content Amplification
You could create any high quality content you want however, it will not get an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying content but it’s only going to get to those on your marketing list. Social media can help you expand your reach with your content. When you share your content, your following will be able to share it with their followers if they find it useful. Then those people will be able to share it with their followers and increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, branding awareness and social signals – all of which are used by search engines to assess the quality of the content.
content amplification lifecycle
4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website and the degree to which it should be respected in their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. This is what Google refers to as co-citation. These co-citations are built through social media to improve Google’s trust and help with brand-name searches.
5) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This lets your company’s brand be listed in search results on specific queries that aren’t only restricted to your business’s website. But it gets even better than that. Tweets on their own from Twitter were once indexed and included in search results. This allowed your site to rank higher on searches. However, Lomeit.tg/forums/users/kerstinbreinl92/ it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.