Five Reasons Social Media Is Important for SEO

What can social media have to offer SEO? MWI receives the information frequently from prospective and current clients. Social media is a fast growing channel for marketing that most businesses have only begun using in the last few years. However, it’s very important to leverage in particular if you’re putting resources in search engine optimization. Although the benefits of social media might not be immediately apparent, they’re crucial for SEO support. Here are five reasons social media is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time. If people tweet, share, like, comment or share the content This is referred to as social engagement. The more the number of social interactions that a piece content has, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to identify what content people consider to be most valuable and what algorithm they believe to be high-quality. A piece of content can be quickly indexed if it’s receiving a lot of social interactions.

2.) Link Building

It’s been a long period when you could just go out and ask for links from other websites. Google’s Panda/Penguin algorithm has forced SEOs to build links in using the old method: make top-quality content that’s relevant. How do you reach websites that are willing to link to your site, if the request is considered “unnatural”? Social media is the way to go. Social media allows you to put your content in front of the right people, who could be convinced to link to it when it’s worthy of linking to. People who be able to share your content with other people and increase your reach.

3.) The amplifying of content

You could create any good-quality content that you wish to however, it will not get much traction without amplification. Sure, email marketing is an excellent method to amplify content, but it’ll only reach those in your marketing database. Social media can help you increase the reach of your content. If you send your content out to your followers, they will share it with their own followers in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. In return, you earn a lot of relevant traffic including inbound links, social signals and brand awareness – all of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines will use your brand’s image and recognition to judge the quality of your site and how trustworthy it should be within their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google’s trust as well as aid with the search engine’s branded searches.

5) Social Indexing

Search engines have been indexing social media accounts since a while which means that they appear on results pages for search engines. This allows your company to appear in search results for your branded search queries that are not limited to just your company website. It’s more than that. Individual Tweets from Twitter were initially indexed and included in search results too which gave another means to ensure your content’s ranking in the search results. That was only temporary for a couple of months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.