Facebook is one of the most popular social networking platforms today. Since the platform has 2.7 billion users, it makes for a brilliant marketing tool that would suit a wide range of businesses.
There are many benefits of using Facebook ad services for your business, but it is important to understand the advertising options available and see how they can help you reach your audiences. Let us look at some of the benefits.
Target exact audiences
Social media marketing gives advertisers the ability to focus their ads on target audiences using data from users, and Facebook is data-rich. You can target the audience that is best for your business. Facebook lets you narrow your demographic for every ad you run. Businesses can narrow down their target audience based on gender, age, location, spoken languages, and interest(based on likes on social media profiles, education level, job title, income, political affiliations, behaviours, recent purchases, and major life events.
Better types of ads according to your business needs
Another great benefit of Facebook ads services is that it offers a wide range of ad types, some of which are not available on other paid platforms. There are many different types of ads to choose from when it comes to Facebook ads, like photos, videos and stories. Sometimes, ads appear in between conversations while using the messenger app. Using Facebook ad services allows you to get creative with advertising since you can use visual, creative, graphic and multimedia elements for your ads.
They are affordable
Like many other pay-per-click advertising platforms, Facebook ads are easily available for all businesses. This along with the Ads Manager tool are free of cost. The only cost is the cost of running an ad. This is one of the most appealing features for most businesses. A lot of factors determine the cost of running ads on Facebook, like your budget, industry and the type of ad.
Facebook ads are ideal for businesses that wish to run both short-term and long-term ads. They start showing results almost immediately. The ads are shown to thousands of people as soon as it goes live.
Facebook offers ads that are specific to your business goals
Marketers can choose from a variety of advertising objectives that suit their business goals. This is great for businesses that want different results from their ads. For example, posts can be created to generate more engagement, lead generation or site traffic depending on the goals of the business.
Access to one of the largest audiences in the world
The social media platform has 2.7 billion active users. This means that the Facebook ads services give businesses access to one of the largest digital ad networks in the world. Since Facebook acquired Instagram, businesses can post their ads on both platforms with a little extra setup. This gives businesses access to a large number of users on Instagram as well.
Access to data
Facebook’s ad management system allows businesses to look into performance insights and aggregate data. It gives businesses insight into the performance of their ads including anonymized information on users with data comparison. Facebook also makes sure that the ads do not show where they don’t want them to.
To conclude, setting up ads on Facebook is extremely cost-effective and should be used by any business that wishes to reach a large audience in a short period of time. For this, you can consult a digital marketing agency that deals with Facebook ad management services.